Will you need my Google login?
No. We only look at what's public. You can make the fixes yourself from our list, or add Roger as a temporary manager and remove him whenever you like.
Google Business Profile
Put your Lancaster business on the map
The three map spots above the regular results come from Google Business Profiles. Here's how we review yours.
Search for a roofer or a dentist in Lancaster and a small map with three businesses shows up before anything else. A lot of people pick from those three and stop looking.
Google fills that map from Business Profiles, sorting by category, completeness, reviews and distance. You can't change distance. You can make your profile complete, accurate and consistent with your website, and that's often the cheapest upgrade available to a local business.
Our eight-part review
| Profile section | What we check |
|---|---|
| Main category | The setting Google weighs most. A close-but-wrong pick silently costs searches. |
| Supporting categories | Only a few, and only for work you actually take on. |
| Name, address and phone | Written identically to your website, suite number and all. |
| Areas served | Where your crews truly go: Lancaster, Heath Springs, Kershaw, Indian Land. |
| Service list | Named the way customers talk and linked to the matching page. |
| Photos | Recent pictures of projects, people and vehicles, and what's missing. |
| Reviews | How many, how new, whether you respond, and an easy request link. |
| Website link | Pointed at the best-matching page instead of the homepage. |
What you get
A ranked to-do list, highest payoff first. Most owners finish it in an evening or two. Clients on monthly SEO get a new list each month.
Profile questions
How soon will it make a difference?
Correcting a wrong category or an outdated phone number can show results within weeks. Reviews and photos build more gradually.
I don't have a storefront. Does this still apply?
Yes. Service-area businesses can hide their home address and show the towns they cover instead.
Free, no strings
Wondering what a Lancaster customer sees when they find you?
Share your web address. Roger will pull it up on a phone, search for your business the way someone in Lancaster County would, and email you a short list of what's working and what's quietly costing you calls.